AJ Dichmann

  • How To Build a SaaS Digital Marketing Plan + 5 Strategies

    Getting leads as a Software as a Service company can be tough – but digital marketing can help b2b and b2c SaaS products growth their MRR and customer pool!

    SaaS digital marketing is tough, there are countless strategies and channels to focus on and it can be easy to get lost or feel like you’re not making any progress – especially if no new leads are coming through the door.

    One of the best things you can do for your SaaS product is invest time into developing a strong digital marketing strategy. By taking the time to understand who your target customer is, what their needs are and which channels they use to research and make purchasing decisions – you can develop a plan that will help you reach them more effectively and grow your business.

    Getting Started
    Here are some things to keep in mind when developing your SaaS digital marketing strategy:

    • Understand your target customer and what they need from your product
    • Research the channels they use to make purchasing decisions
    • Develop a strong value proposition
    • Create compelling content that speaks to your target customer’s needs
    • Build an effective lead generation strategy
    • Use data and analytics to inform your decisions
    • Make sure your website is optimized for conversions

    SaaS digital marketing can seem daunting, but by taking the time to understand your target customer and which channels they use to make purchasing decisions, you can develop a plan that will help you reach them more effectively and grow your business.

    If you’re not sure where to start, our team of digital marketing experts can help. We’ve helped countless SaaS businesses develop and execute effective digital marketing strategies that drive results. Contact us today to get started!

    DIGITAL MARKETING GOALS FOR SAAS PRODUCTS

    Before launching your online campaigns, take some time to determine what your goals are. What does success look like for your business? Are you looking to increase brand awareness? Drive more traffic to your website? Generate more leads? Improve customer retention rates? Once you know what success looks like, you can develop campaigns that are designed to achieve those specific objectives.

    Not sure yet? Some of the most common goals I help SaaS businesses with are:

    • Generate more leads
    • Build top-of-funnel awareness with content marketing
    • Increase brand awareness and reach
    • Drive traffic to specific pages on their website (i.e. pricing page, product page, etc.)
    • Improve customer retention rates and reduce churn
    • Build analytics dashboards using Google Tag Manager

    There are endless possibilities when it comes to digital marketing for SaaS businesses. By taking the time to understand your target customer and what they need from your product, you can develop a plan that will help you reach them more effectively and grow your business.

    DIGITAL MARKETING CHANNELS FOR SAAS PRODUCTS

    There are a variety of digital marketing channels that SaaS businesses can use to reach their target customers. The most effective mix of channels will vary depending on your target customer! Search Engine Optimization (aka SEO) combined with Pay Per Click (aka PPC) advertising are the most common and effective digital marketing channels for SaaS businesses. Here’s a quick overview of each:

    Search Engine Optimization: SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs). Using keyword research to identify the right keywords for your business, my team then optimizes your website content, meta tags and even technical set up to rank higher in the SERPs.

    Pay Per Click (PPC) Advertising: PPC is a form of paid advertising that allows you to place ads on search engine results pages (SERPs) and social media sites like Facebook and LinkedIn. These campaigns allow you to target specific audiences with laser precision and generate leads quickly – but at a higher ongoing cost than SEO.

    Both SEO and PPC can be effective digital marketing channels for SaaS businesses, but the most effective mix of channels will vary depending on your target customer. If you’re not sure which channels are right for your business, our team of digital marketing experts can help. We’ve helped countless SaaS businesses develop and execute effective digital marketing strategies that drive results.

    SAAS DIGITAL MARKETING STRATEGIES

    Once you’ve determined which channels you’ll use to reach your target customers, it’s time to start thinking about tactics. Here are a few common strategies that I’ve used to help SaaS businesses grow:

    Content Marketing: Content marketing is a form of inbound marketing that uses educational content to attract, engage and convert prospects into leads and customers. By creating helpful resources like blog posts, webinars and more, you can build trust with your target audience and teach them how your software can help solve their specific problems.

    Pay Per Click: As I mentioned earlier, PPC is a form of paid advertising that allows you to place ads on search engine results pages (SERPs) and social media sites. These campaigns can be very effective in generating leads quickly, they do require ongoing investment to maintain results – but there is no quicker way to get your software in front of new customers.

    Social Media Marketing: Social media marketing involves creating and sharing content on social media sites like Facebook, Twitter and LinkedIn. This can be used to build relationships with potential customers, generate leads and even close sales.

    Email Marketing: Email marketing is a great way to nurture leads, keep customers engaged and even feed leads to your sales team. By sending helpful, educational emails on a regular basis, you can keep your SaaS business top of mind and build trust with your audience.

    MARKETING TO YOUR POTENTIAL CUSTOMER BASE

    Reaching new customers is essential for any business – but it’s especially important for SaaS businesses. Why? Because unlike traditional software, which is sold once and then installed on a customer’s computer, SaaS products are subscription-based. This means that in order to keep growing, you need to continuously bring in new customers.

    My team of SaaS marketing consultants can help you develop and execute an effective marketing strategy that will help you reach your target customers. We’ll work with you to understand your business, your goals and your target audience. From there, we’ll create a custom marketing plan that includes the right mix of digital marketing tactics to help you reach your goals.